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Customers are now aware that they can get a lot of information about the product/ whatever you are trying to sell.
Whether you are a digital marketing agency or someone just looking for how to get your brand higher in google searches for your target keywords. This article is for you. Here are the best powerful keyword research tools and secrets to it.
Choosing the right keywords is probably one most crucial part your keyword research. Even if you google there are probably more than 180+ keyword research tools available in the market.
Do you really need to pay that much amount of bucks in order to research keywords? Though some are worth paying for but with the free version itself it can do miracles for you!
All the Tools that I am gonna be using will be mostly free which will become second nature for you to use as time progress.
The google keyword planner Google Ads is one of greatest and powerful tools for keyword research. The Google Keyword Planner is way more easy to use, that provides keyword suggestions directly from the source i.e. Google.
Here’s a guide on how to access Google Keyword planner for free:
Ever tried to use Google Keyword planner for free it seem there’s no way through without setting up an Ad Words campaign. The Google Keyword Planner is a 100% free tool that you can access without setting up an Ad Words campaign.
Step 1: All you need to begin with is a Google Account. Sign in Google Ads with you Google Account. Don’t have a Google Account yet. Get it for free. Click Here
Step 2: Use new Google Ads Account if don’t have any previously configured Google Ads Account.
Step 3: Once you have Sign-in process is completed. Google Ads ask for setting up your campaign through a guided process. Well, to skip such process switch to expert mode
Step 4: Click on create an account without a campaign.
Step 5: Select your preferred date and time and then click submit.
Step 6: You are all set now explore your Google Ads account.
Step 7: Now all you need to access keyword planner is to go to the Tools and Settings > Keyword Planner
You are all set now begin your keyword research for free without setting up any Google Ads campaign.
Keyword Research requires harnessing your creativity. Here are certain tips to mention while you process your keyword research.
Once you begin keyword research think of many different ways of saying the same thing for example : “Online marketing” can also be said as Digital marketer, Content Marketer, SEO, Consumer Retention optimization, Email Marketing, etc. you have check for your niche.
If you aren’t familiar with the word niche – niche means it means a more focused section of your whole industry.
Check the keywords for your niche depending on how more you know about your niche. I’d personally recommend using synonyms to get more specific keyword ideas.
SEMrush is a complete SEO suite that provides Organic Research, Keyword Research tool, Backlink Building and Analytics, Rank Tracking, Site Audit, On Page SEO Checker, Content Strategies, Brand Monitoring etc.
With one stop package of SEMrush you can perform keyword research, analyse your backlinks, monitor your brand throughout all social media platforms, create content ideas, track your keywords ranks and performances, perform all competitive advertising, and competitive analysis, etc.
Know Semrush even better – read this article https://www.semrush.com/blog/12-great-reasons-to-use-semrush-to-supercharge-your-content-marketing/
Ahrefs Keyword Explorer is one of the paid tool I personally recommend. This tool has several benefits above other tools as –
Keywords suggestion from 10 different search engines, Accurate search metrics, In depth analysis of keyword potentials, etc.
All you got to do is just type in the search term and bang! You have all the search suggestions from different search engines you can also customize the search engines you’d prefer.
Understanding the basics of digital marketing can help a lot to understand how soolve works in getting you right keyword optimization of
Uber Suggest is one of most effective keyword research tool that provides exact search volumes and most important the related search phrases and prepositions to it.
LSI graph is a keyword research tool for ppc and keyword research. You might be having an idea of what are LSI keywords. LSI – Latent Semantic Indexing is a technique of NLP ( Natural Language Processing) that analyzes relationships between search terms which helps search engines in indexing pages throughout the web. If you don’t know what is indexing you might visit our previous article.
LSI graph analysis your focus keyword and suggests LSI keywords based on them. LSI Keywords are considered helpful to your content giving search engines a strong presence for relevance of your content.
The keyword research tool from Bing is one of the most effective free tools for Keyword research. As Bing is the second lead in search engines it gives all keyword queries from organic searches and upto 6 months of historical data.
Bing keyword Planner planner tool should be considered to get at least 20% of the keywords you’ve searched for keyword research.
A macro is an action set or a series of actions that you can run as many times as you want. When you create a macro, you are recording your actions
When you search for anything on Google. Google uses these user generated search queries known as keywords to find it’s matching content across the web.