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Does your startup or agency has strategy? Does its has a digital marketing Strategy? Is it structured or unstructured or both? Well the answer i’d suggest use both with a balanced ratio for your organisation. Say, if it’s for a banking organisation then the ratio for the structured strategy might be higher and if it’s for a non- profit organization, it might differ.
Once you get the perfect ratio to be applied the next thing you might think about the 4P’s of marketing namely –
Now, before we get into the tactics first we got to know how exactly it works. Things have change in time it’s not gonna be like as simple as a search => a click => a conversion.
Getting a map of customer taste can be a little tedious, say what likes are or age demographics but luckily we got tools to that as Google Analytics, LinkedIn Analytics or Data management platform (DMP) tools depending on what are your expectations and requirement.
Say for Google Analytics can provide the user data such as their countries, devices etc. whereas LinkedIn can provide proposition of talent pools you might reach.
Since Digital Marketing is a ever evolving field you have pay attention to updates rolling out now and then. Try to be flexible in your planning as it might change.
Sometimes we might get a little hasty when it comes to generate revenue. Building Awareness among your consumes can easily create a demand chain for the product. Then you may focus in creating customer journey personas easily.
Whether online or offline you might face competitors all along. Identify your major competitors see what how they make out their most selling. Check for the products, offers, link building strategies and how they get most out of it. See if they are using paid marketing or not if not it might be a plus to you.Use Semrush or other competitive tool analyser for best results.
Performing SWOT Analysis can be of great help while researching your competitors. Check for things you are lacking and what your competitors are leveraging in their content. See for opportunities in time which can help you gain recognition and generate leads.
Redefine Digital Marketing strategies every set period of time as it may help boost your brand as per the current scenarios. Define KPI’s , check current content USP’s, and measure them along with analytics and other tools.
Set goals and targets every month or for a set period of days when you get to analyse the growth and visualize the change you need to do for the upcoming months.
Promotion can be either offline as conferences, interviews or online as email marketing, social marketing, podcasts, guest posting, link building, blogs, articles or some influencer marketing.
Introduce promotion tactics that works where your audience are maximum. Paid marketing can also be induced in order to generate leads.
Maintaining customers over a long period of time is quite essential by focusing on quality. Once it done you can easily generate leads as a customer who is already attracted to your brand is more likely to get converted.